Founded in Germany in 1903, the Adidas Company is an internationally recognized sporting goods company. Its innovative design and quality materials made it a leading brand in the sports industry. This brand has expanded across Europe, with factories in the UK, Italy, Spain, and Sweden. In addition to Germany, Adidas has factories in Eastern Europe and Central Asia. These countries include Belarus, Czech Republic, Lithuania, Poland, and Moldova. These countries were among the most prosperous in the history of sport.
Though Adidas is commonly associated with Hip Hop culture, the company has made major innovations in the field of basketball. The Superstar, for example, was the first basketball shoe with a low-top silhouette and an all-leather upper portion. Its trefoil logo has a deep meaning. The company was originally known as Gebruder Dassler Schuhfabrik. While the brand is known worldwide, Adidas’ name is a portmanteau of the company’s original name, Adi Dassler.
Adidas is one of the largest global brands in athletic shoes and apparel. The company designs, manufactures, and markets its products. It sells these products through its own-brand stores, sporting goods chains, buying groups, and department stores. It also has an e-commerce platform. Adidas also undertakes several product franchises. Adidas has its headquarters in Herzogenaurach, Germany. The company is the second largest sportswear manufacturer in the world, behind Nike.
The upper of the shoe is made of specially tanned elk leather and its facings are box calf. The outsole and spike plate are made of vegetable tanned bottom leather. The heel lift is made of natural crepe. Its spikes are made of a special steel alloy. The shoe has an integrated shock-absorbing system. Its design also enhances the comfort level of its wearer. Its durability has made it one of the most popular athletic shoes in the world.
In addition to South Africa, Adidas factories are located in Asia, including Brazil and India. In 2010 alone, Adidas had 337 factories in Asia, and the United States and Canada each have about 50. The Middle Eastern nations have between one and 13 factories. These factories are located in China, Vietnam, Thailand, and Mauritius. Across the world, Adidas is one of the largest sportswear manufacturers in the world. There are numerous global sports-wear brands, but the name of the brand is synonymous with global athletic brand.